RonnDa Peters oversees marketing for Senior Lifestyle’s portfolio of more than 70 independent, assisted living and continuing care retirement communities nationwide. With a strong background in sales, Peters offers each community’s marketing team the targeted training, coaching and corporate support they need to meet sales and marketing goals. Her national perspective helps the teams track the trends, assess the competition and adapt the industry’s best practices to communities at every economic level, from luxury to mid-market to affordable. Ms. Peters held the positions of Sales Specialist, Regional Sales Manager, Corporate Sales Program Manager and national Sales Trainer for Altera Healthcare.

Peters holds a Bachelor of Arts in hotel and restaurant management from the University of Wisconsin at Stout.