Shoreline of Clinton

Posted by in Special Events, Careers.

The Shoreline of Clinton, newly remodeled in 2015, is a unique senior community providing award-winning Memory Care in a serene setting built to meet the specific needs and wants of each resident. Located in close proximity to New Haven on the southern Connecticut shoreline, the community seeks to add to their current staff of dedicated team members who are passionate about creating an enriching lifestyle for Memory Care residents. Executive Director Kimberly Oliver states, “We are excited to meet with local job-seekers to share opportunities in our community, including key roles such as Memory Care Director, as well as Activities and Care staff. We encourage recent graduates of C.N.A. and L.P.N. programs to visit with our team to learn more about The Shoreline of Clinton and our award-winning approach to Memory Care.”

The community will host a job fair on Tuesday, January 16th from 10:00 am-4:00 pm, with opportunities for job-seekers to meet with the management team and interview for open positions in the community. Candidates are encouraged to bring resumes and copies of any current licensure if applying for clinical positions. Says Oliver, “We look forward to meeting with applicants who share our commitment to exceptional Memory Care and who are seeking careers with personal and professional fulfillment.”

With events, activities and outings tailored exclusively to the needs of Memory Care residents, The Shoreline of Clinton focuses on providing an enriching, fulfilling lifestyle in a homelike atmosphere. With a secure walking path, outdoor courtyard and patio, residents can enjoy moving freely throughout the indoor and outdoor spaces of the community, while families can rest assured that loved ones are thriving in a secure setting that fosters independence and enrichment. Lisa, daughter of resident Marie, shares that her mother is enjoying her home at The Shoreline of Clinton, stating, “She participates in everything.” Lisa also notes of the community, “It turned out to be absolutely perfect for my mom and it was a miracle. I can breathe again. This place is small and feels like home.”

Upcoming events at The Shoreline of Clinton:

  • Wine Tasting & Workout – Thursday, January 11th at 6:30 pm – Join tasting workouts at wine stations throughout the community! Call 860-669-9300 to reserve your glass!
  • Refresh & Reboot – Wednesday, January 24th at 6:00 pm – Start the year off on the right foot with a space for relaxation and a mani/pedi! Call 860-669-9300 to step into serenity!

If the prospect of a fulfilling career and the opportunity to work with a dedicated, passionate team of professionals interests you, please plan to attend the job fair on January 16th. For more information about Memory Care at The Shoreline of Clinton or to learn more about any of our upcoming events, please call 860-669-9300 or visit our website at

Sales & Marketing in Senior Living

Posted by in Careers.

Sales and marketing in the senior housing market is a fulfilling career for many reasons, not the least of which is forging a relationship with seniors and their families. The manner of transition to senior living varies widely amongst individuals. Some families approach the move to senior living in a positive manner, looking forward to the retirement lifestyle, while others are in crisis mode and feel that their options are limited due to the circumstances surrounding their loved ones’ move. Senior Lifestyle’s goal is to provide the best possible outcome for both of those families, and that means listening more than we speak and hearing with the goal of understanding, not simply to formulate a response, but to form a true partnership for families in transition, whatever their circumstances. The key to this positive outcome is a skilled salesforce.

It’s often said that good salespeople provide the customer with what they need as well as what they want; they speak less and listen more. Janine Witte, Senior Lifestyle’s National Director of Sales, says successful relationship-building is a skill she looks for in those who join the salesforce at any Senior Lifestyle community. Additionally, she notes that those who recognize the key differentiators in their communities and are skilled in conveying how those key features are beneficial to seniors and their families find success in the senior housing industry. While the steps to securing a sale are universal, each family is unique and deserves to be treated as such.

Willingness to try new approaches to sales, marketing and lead-generating events is crucial to success in senior housing sales, especially in a growing industry where many of the consumers don’t want the product they (or their families) know they need. A solid foundation plan to become a visible presence in the larger community, perform activities such as daily calls and visits to referral sources, and a commitment to follow-up is crucial to success. The ability to create and follow a marketing plan, create opportunities to market the community, and most importantly, ask for the sale sets the Senior Lifestyle salesforce apart in every market. Additionally, individuals with backgrounds in real estate, insurance, or other fields where relationship-building is crucial to success often find the transition to senior housing sales to be a fulfilling and seamless career change.

Each Senior Lifestyle community has a highly trained, skilled sales and marketing team with the expertise to help guide families through their unique journey to senior living. To learn more about the exciting career opportunities in sales and marketing at Senior Lifestyle, please visit our website at