Respected senior living leader brings more than two decades of experience in sales strategy, business intelligence, analytics and AI to newly created role
CHICAGO, Ill. – August 25, 2026 – Senior Lifestyle Corporation, one of the nation’s leading owners, operators and managers of senior living communities, has named Renee Kimberly Vice President of Sales Strategy and Enablement.
The role is new for Senior Lifestyle and reflects the company’s investment in a more data-informed, technology-enabled approach to sales. Kimberly, a well-known senior living leader with more than 20 years of experience, will focus on strengthening sales strategy, business intelligence, analytics and enablement across the company’s national portfolio.
“Renee’s appointment reflects the direction Senior Lifestyle is moving as an organization,” said Janine Witte, Senior Vice President of Sales and Marketing at Senior Lifestyle. “The future of senior living sales will require stronger insights, better systems and a deeper understanding of how older adults and families make decisions. Renee brings the industry experience and technical expertise to help us connect those pieces in a meaningful way.”
Prior to joining Senior Lifestyle, Kimberly spent 21 years with Watermark Retirement Communities, where she most recently served as Director of Business Systems Intelligence. In that role, she led enterprise initiatives across business intelligence, analytics, artificial intelligence and sales technology. She also held leadership roles in the software industry, giving her a diverse understanding of how technology can support sales teams, operators and decision-makers.
In her new role, Kimberly will focus on building a more connected sales enablement strategy across Senior Lifestyle. Her work will include CRM strategy, business intelligence, analytics, lead management, sales training, revenue optimization, forecasting and integrating AI-enabled tools with the goal of giving sales teams clearer insights, stronger resources and more consistent support.
Throughout her career, Kimberly has focused on connecting technology with the day-to-day needs of senior living sales and operations teams. Her work has included using data and business systems to strengthen sales performance, optimize revenue, improve consumer insights and support more informed decision-making.
“What drew me to Senior Lifestyle is the opportunity to bring together so many areas I care deeply about: sales strategy, business intelligence, technology, analytics and helping teams succeed through better systems,” Kimberly said. “I have always believed that great technology should empower people. In this role, I’m excited to support Senior Lifestyle’s sales teams with tools and insights that help them better serve prospective residents and families.”
The creation of the Vice President of Sales Strategy and Enablement role comes as senior living providers continue to adapt to changing consumer expectations, more complex decision-making journeys and increased demand for transparent, responsive sales experiences. For Senior Lifestyle, the role is part of a broader effort to align sales strategy, technology, data and team support in a way that improves both business performance and the customer experience.
Kimberly is also an active voice in the senior living industry and has participated in industry panels and discussions focused on sales, analytics, technology and innovation. This fall, she will participate in “The New Owner-Operator Growth Conversation” roundtable at the 2026 SMASH Conference on Oct. 5 in Las Vegas and “AI is Already Talking to Your Prospects” at the 2026 NIC Fall Conference on Oct. 22 in Chicago.
“Senior living is becoming more data-informed, more consumer-driven and more technology-enabled,” said Justin Robins, Chief Operating Officer of Senior Lifestyle. “Renee’s expertise will help us continue building a sales infrastructure that is forward-looking, scalable and grounded in the real needs of our teams, residents and families.”
About Senior Lifestyle
Founded in 1985, Senior Lifestyle is one of the nation’s leading owners, operators and managers of senior living communities, serving residents across the United States through independent living, assisted living, memory care, skilled nursing and other specialized services. Senior Lifestyle is widely recognized for innovative and award-winning programs and hospitality-driven services across all levels of care. The company is committed to creating Great Places to Work and Great Places to Live. For more information, visit www.SeniorLifestyle.com.
Media Contact:
Cherie Dupor, Senior Lifestyle Corporation
773-294-2497
