Vice President of Sales Strategy and Enablement
By slFullAdmin | July 15, 2026
Own and evolve the enterprise sales operating model that drives consistent execution and improved move-ins across communities. Provide strategic leadership over the sales platforms ecosystem, including CRM and third party data providers in conjunction with the Marketing Operations Manager. Construct and execute a cadence of actionable plans for the VP of Sales and Marketing (VPSM) team to improve sales execution and move in performance. ` Define how sales leaders use data to prioritize effort, make decisions, and take action to eliminate low-value metrics and noise. Establish and enforce clear sales operating cadence, including required reviews, decision forums, and accountability rhythms. Set non-negotiable standards for platform usage, performance measurement, and sales execution discipline. Equip VPSMs with frameworks, playbooks, and expectations that enable effective coaching and performance management. Partner with Marketing to align demand generation, lead quality, funnel definitions, and conversion accountability. Collaborate with Operations to ensure sales strategies align with community capacity, readiness, and resident experience. Identify performance gaps across portfolios and design scalable interventions to improve conversion and velocity. Lead continuous improvement of sales processes, tools, and partnerships to strengthen outcomes and efficiency. Serve as a strategic advisor to senior leadership on sales performance, risks, and growth opportunities. Drive adoption and sustained use of sales systems through clarity, structure, and leadership alignment. Measure success through improved focus, stronger leadership accountability, and measurable gains in sales results.